Mitali Srivastava Co-Founder & Director of Utopeia |
Under her leadership, old-school
brands became disruptive, large brands saw quick-turnarounds & entrepreneurial brands have joined the big league. She has been instrumental in
transforming brands, impacting clients, directing businesses and leading effectiveness.
Over the last 4 years, Utopeia has grown from scratch to a bustling mid-sized
agency with 52 people across two offices & 46 Crores of billing revenues.
Some of her clients in Utopeia include Reliance Fresh, Radius Developers, K
Raheja Corp, Axis Bank, Times of India, Recron, Ambuja Cement Foundation, etc.
Today, as one of the only women
planners who is a co-founder of an ad agency, Mitali is shaping a new
environment for women, one that breaks age-old locker-room culture and
cultivates a new one that is conducive for women to grow without compromises.
Based in Mumbai and married to a British national, she rescued a cat, calls her
Xena. She loves to wear boots throughout the year, regularly experiments with
her hair, passionately loves global non vegetarian cuisines and repeatedly
provides testimony to the fact that women can have it all.
Prior to steering the ship at
Utopeia, she worked in DDB Mudra as Associate Vice President, across verticals
of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has
been instrumental in establishing brands like Volkswagon & Neutrogena in
India. She has also worked at Ogilvy & Mather and TBWA India. An
accomplished strategic planner, digital expert, trainer and researcher, she has
undertaken in-depth thought leadership on various consumer groups and is ready
to launch her first book. She also led the New Knowledge & Insights cell
for Ogilvy. Her career spans over brands like, J&J, Reliance, Cadbury, Big
Bazaar, Asian Paints, etc.
Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards. She is also a guest faculty member at Xavier’s Institute of Communication & St.Pauls Institute of Communication.
Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards. She is also a guest faculty member at Xavier’s Institute of Communication & St.Pauls Institute of Communication.
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